Growth Review
This review is about what your website brings in, and what stops it. We went through the site, your search rankings and your reviews. The main findings: 116 of your 130 Google visits last month were people typing your name, only one of your seven pages ranks for anything, and your 106 Google reviews at 5.0 stars never appear on the site. There are smaller things too. The homepage never says which counties you cover. Every photo on the site is a stock image, none of your real work. It's all detailed below, with what to do about each one.
Google matches each search to a page. Your homepage is the only page on the site that ranks for anything, so it's competing for Kildare, Carlow and every national search at the same time. It manages 6th in Kildare, which is the source of nearly all of your 14 non-branded visitors. Everywhere else it's on page four or lower, and your total keyword count fell 8 percent last month.
| What homeowners Google | People / month | Your situation | |
|---|---|---|---|
| solar panels kildare | 110 | You're 6th. The top three take most of the clicks. | 6th |
| solar grants ireland | 480 | You have a grants page. It's not in the top 100. | Absent |
| solar panels dublin | 480 | You serve it. Not in the top 100. | Absent |
| solar energy companies ireland | 390 | 57th, from the homepage. | 57th |
| solar companies ireland | 210 | 45th, from the homepage. | 45th |
| solar panels carlow | 170 | 63rd. Nothing on the site mentions Carlow. | 63rd |
Advertisers pay Google roughly 7 euro every time someone clicks their ad for "solar energy companies ireland". That's the going rate for one visitor. A page that ranks gets those visitors without paying per click, and it keeps working after ads stop.
The grants page is the clearest example of the problem. "Solar grants ireland" gets 480 searches a month. You have a page about grants, and it doesn't appear in Google's top 100, because it's thin and nothing on the site points to it properly. The same goes for the other five pages: who-we-are, how-solar-works, contact, get-your-report, policies. None of them rank for a single search. A site where each service and each county has its own proper page gives Google thirteen chances to rank instead of one.
Rankings decide how many people arrive. The page itself decides how many of them call. Before a homeowner spends 8,000 to 15,000 euro, they look for evidence, and right now the site doesn't show them any.
The small items on this list are edits: a review line, a line listing your counties, moving the badges up. The rest are new pages and new sections, roughly ten of them. At that point it's a decision between adding them one by one to the current site, or building the site once around everything it's missing.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The first two blocks are edits to the current site. The bottom block is the structural work.
Here's the sum in its plain parts. 14 strangers a month find you on Google today, nearly all from one ranking in Kildare. Dublin, the grants search and Carlow together are more than ten times Kildare's volume, and you currently catch none of it. On the conversion side, you're asking visitors to commit five figures without showing a single review or a single photo of your work. Fix the pages and more people arrive. Fix the proof and more of them call. You know what an average installation is worth and what your surveys close at. Run those numbers and you'll see why we wrote this.
Your keyword count fell 8 percent last month. Competitors with proper page structures are moving the other way: caldorsolar.ie ranks for 185 searches, jfrenewables.ie for 55. You rank for 13. The gap widens every month the site stays as it is.